The research claims that the representation of spatial diffusion or cultural diffusion in the contemporary visual culture of Iran is conspicuous. By doing content analysis on Iranian Instagram photographs, this report tries to inspect the spatial diffusion of innovations theory developed by the notable Swedish geographer Torsten Hägerstrand about several visual elements in Iranian photos shared in Instagram as the most popular social media in this country. The visual data in this work collected over 44000 photographs from 90 cities in a five-year period. (2015-2019)

Iran is geographically divided into 13 different cultural areas according to ethnics, languages, and religion in this research work. This report identifies the list of visual concepts for classifying photos collected from various cities in these areas. After tagging and categorizing pictures in the content analysis process, several new patio-temporal data, pie charts, and heat maps were achieved.

In conclusion, this work recognizes that some big cities like Tehran and Tabriz originate some innovations hierarchically distributed to other smaller towns. For instance, existing women without Islamic hijab or cats visual elements in Instagram photos are recognized as these some innovations. Also, this work found some contagious diffusion paths among some areas, such as the distribution of motorcycle visual objects from the Kurdistan area to its adjacent cultural areas.